Virgin Trailer Park act

Virgin Mobile stepped up its sponsorship activity during the sixth

V2001 festival this year by creating branded Trailer Park environments

at both sites.



V2001 took place on 18 and 19 August at Weston Park, Staffordshire and

Hylands Park, Chelmsford in Essex. The Virgin Mobile Trailer Park

comprised four themed mobile homes with trailer park residents, DJs and

merchandise.



The Lads Trailer featured phone recharging facilities and the new Game

Boy Advance console. Visitors could play cards or get a Henna tattoo

from an actor playing The Uncle.



The Girls trailer offered manicures, massages and gossip from the

stage.



The Surveillance trailer comprised an Internet Cafe in the bedroom and

the latest Virgin Mobile and Siemens technology while the DJ trailer

kept visitors entertained.



"Visitors were also able to send a text message to the festival which

appeared on the branded screens either side of the main stage," a Virgin

Mobile spokesman said. "Visitors were able to borrow a Siemens festival

phone for the weekend with £20 of airtime with the option of

buying it after the event."



Meanwhile, event webcast firm Wembley TV hosted the festival's second

stage and teamed up with Mission Television to film the event for

ITV.



Wembley TV broadcast highlights of V2001 during the last week of August.




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