Virgin Media Pioneers, which aims to champion undiscovered talent, will partner with Virgin Trains on 6 December to celebrate Small Business Saturday by creating pop-up sales destinations in a number of train stations around the country. Stations taking part will include London Euston, Rugby, Birmingham International and Lancaster, where 'Pioneers' will be able to sell the wares to members of the public travelling through.
In a bid to support new start-up companies, the brand has stipulated that all businesses taking part in the pop-up opportunities will all have a turnover of less than £2m and employ fewer than nine members of staff.
On 2 December, the offices of Virgin Media in Hammersmith will open its doors to ten businesses selling small stocking fillers such as sweets and chocolates, clothing accessories and candles. The Virgin Management Christmas Market will take place on 11 December at the company's offices Paddington, where eight businesses will be invited to set up shop selling similar small items.
The internal events have been designed as a networking opportunity for the new businesses, with all sectors invited to apply for a stall, as well as to celebrate the Virgin StartUp initiative’s first birthday. All events have been organised in-house.
Sophie Mackintosh, content and social media executive at Virgin StartUp, told Event: "Virgin Media Pioneers is committed to helping entrepreneurs all over the globe access amazing opportunities and support, providing a platform for entrepreneurs to connect, discuss, and share ideas. These Christmas opportunities are a chance for businesses to sell directly to Virgin staff, as well as to forge valuable connections, and hopefully have a great day too.
"The event being held at Virgin Management will also be a wonderful opportunity to reflect on the 300 businesses we’ve funded in just one year, helping people towards their dream and creating new jobs for the UK workforce."
Following this announcement from Virgin Media and the launch of John Lewis' TV advert, Event has taken a look at how other brands are bringing their christmas campaigns to life, including Selfridges, Lidl, Save the Children, Carluccio's and Etsy.