Virgin Holidays reveals South Bank treehouse stunt

Virgin Holidays has unveiled a giant luxury treehouse on London's South Bank this morning (25 January) as part of its Dream Bigger marketing campaign.

The treehouse will remain in place until Thursday (28 January) evening
The treehouse will remain in place until Thursday (28 January) evening

The 35-foot high installation will remain in situ until Thursday (28 January), with passers-by able to win the chance to stay in it.

The luxury treehouse has been inspired by a Virgin Holidays Wonderlist experience - the Lion Sands Game Reserve treehouse accommodation in South Africa.

According to Virgin Holidays the fully-operational treehouse is one of the most ambitious media stunts in its history. It comes complete with a private balcony, views across the Thames and to St Paul's, its own private chef and a bespoke African design.

The treehouse will be open between 11am-6pm for anyone to visit, while the general public can register their interest online for the chance to enjoy an overnight stay in the building. 

The overnight experience includes a six-course private degustation menu by Masterchef contestant Petrus Madutlela, which feautures dishes such as tempura meal worms with induja mayo.

M&C Saatchi Experience have worked with Virgin Holidays to produce the treehouse.

Last summer Virgin Holidays and agency RPM devised a competition where consumers took part in its suitcase packing competition for the chance to win a Caribbean holiday.

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