The 557sqm aviation-themed space is built around a bespoke bar replicating an aircraft engine and was inspired by the brands’ New York to London routes.
It was created by Manchester-based design agency Love and aims to encapsulate the hospitality offered on a long-haul flight.
The venue is part of Lime Venue Portfolio and can be used for corporate entertaining, social events and parties. The lounge has a capacity of 300 and features a large bar and seating area, while the private meeting room can hold up to 16 people and can be booked by the hour or day.
The new space is situated in the entertainment district of The O2 and offers a menu of US and British cuisine as well as aviation-inspired cocktails. Members of the airlines’ frequent flyer programmes, Flying Club and SkyMiles, will benefit from a range of discounts and special offers.
Reuben Arnold, Virgin Atlantic’s senior vice president of marketing and customer experience, said: "The opening of NY-LON is yet another example of the Virgin Atlantic and Delta partnership doing things differently. London is an iconic city and by bringing a taste of our capital together with one of the Big Apple, we’re sure this will be another winning combination."
Tim Mapes, Delta’s senior vice president of marketing, added: "In New York, we have successfully brought Delta’s famous hospitality from the sky to the ground at the Delta Sky360 Club at Madison Square Garden. Now we’re bringing it across the Atlantic to London with our partner, Virgin Atlantic.
"We are raising a glass in celebration today and look forward to doing so with our guests when they step inside."
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.