The event, hosted by the British ambassador to Belgium Jonathan Brenton, took place at the British residence in Brussels. Its purpose was to reveal the plans of the inaugural IFB, a 50-day business expo comprising of up to 200 events taking place throughout June and July in Liverpool.
As part of the festival, UKTI will present a Benelux Day on Thursday 19 June, which will showcase priority investment sectors in the UK for companies based in Belgium, Netherlands and Luxembourg, as well as business opportunities for British companies in the Benelux region.
Cable said: "In the UK we are seeing encouraging signs of recovery in the economy but to ensure that it's built on the right foundations, we need to boost exports. The International Festival for Business will be a catalyst for businesses large and small to accelerate their expansion plans and fulfill their trade ambitions.
"It is rare that an event of this magnitude is staged anywhere so I hope that businesses across the whole of the EU will seize this opportunity and use it to showcase their products and services to the rest of the world."
Ian McCarthy, director of IFB 2014, said: "This is another significant milestone for IFB having already been launched in India, Russia, the USA, the Middle East and China as well as across the UK.
"Europe remains the UK’s key export market and it is vital that the whole of the continent and the Benelux countries take part. As the name suggests it is an international festival and every single one of the events would be useful to EU businesses."
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