Viewpoint: Good/Bad - The Event team on what's tickled or ticked them off this month

A good month for ...

It's always a bit of a gamble when popping canapes in your mouth, not knowing what's in them (especially for Event editor Jeremy King, who has a nut allergy). Caterer Suzanne James has come up with a perfect solution, providing canape labels on the trays informing guests exactly what they are eating.

Seeing before you buy is always a great way to do business, and over the past few weeks it has been refreshing to see entertainment agencies showcasing what they can do. Incognito Artists launched its album at Soho Revue Bar with a medley of performances, from opera to Grease numbers. Young Guns showcased all-girl opera group Appassionata (pictured), at its third birthday party, and Staar Productions provided a five-minute taster performance of its new act, vocal percussionist (beatboxer) Andy VP, at the Amika annual showcase event. The party also featured Staar's two party hostesses, who greeted guests at the entrance.

Another refreshing thing to see was a demonstration of sustainability in the event industry. Arcola, which claims to be the world's first carbon-neutral theatre, hosted a Green Gala using food that it sourced locally. Guests were also treated to a performance of The Living Unknown Soldier, with the venue powered by a hydrogen fuel cell.

Comedian Dave Gorman once again stole the show at the recent Marketing Communication Consultants Association's Best Awards. Ahead of the event on 4 March, Gorman asked agencies to produce a pitch for his fictitious signature scent.

His eponymously titled award went to Creative Juice during the event at the Brewery. A bad month for ...

At a recent event in the Soho Revue Bar the chef was taken ill, but rather than offering an alternative to guests, such as a few nibbles, the venue had nothing to offer and everyone went home hungry.

Amika's annual showcase promised a range of treatments for guests. The only problem was the event's popularity, meaning bookings for manicures were taken quickly and there were long queues for cocktails.


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