Video: Heinz builds giant 'beanzstalk' in Soho Square

A six metre-tall 'beanzstalk' sprouted from London's Soho Square on Wednesday (12 October) as part of Heinz's campaign to encourage the nation to eat their five-a-day.

Heinz builds giant 'beanzstalk' in Soho Square
Heinz builds giant 'beanzstalk' in Soho Square

Heinz brand ambassadors served up small portions of beans and gave away mini microwavable pots to workers on their lunch break.

The event highlighted the brand’s latest advertising campaign, which showcases the health benefits of Heinz Beanz.

Recent research from the brand revealed only 21% of the nation say they actually manage to eat five portions of fruit and vegetables each day.

The event was filmed by video production and broadcast PR firm Cleanfeed Media.

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