With a number of in-house event directors and agencies including L'Oreal, Hornby and Comic Relief attending, The Guide Live provided a number of educational sessions, and the opportunity for venues and suppliers to have ten or more one-to-one meetings with these representatives.Mark Evers, director of Games transport for TfL, opened the event offering travel tips for those planning events in London during the Olympics.
He was followed by Alex Balzaretti, London 2012 project director for toy brand Hornby, who gave a keynote on how the brand has used events to activate its licensing agreement with Locog.
After lunch Duncan Miller, business development director for George P Johnson, gave an insight into the new world order of event sponsorship, while Event editor Jeremy King and London & Partners head of communications at business and major events, Chloe Couchman, spoke about making the most of the London Media Centre during the London 2012 Olympic Games.
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