Video exclusive: Highlights from Event's 'Experiential' debate

Last week (8 March) at International Confex a panel of industry experts discussed the present and future of brands and experiential in a special Event-hosted seminar, and below are the highlights.

Hugh Robertson, CEO at RPM, Mike White, managing director from Itch and Sally Durcan, MD at Hotcow were part of panel that was hosted by Event's editor Jeremy King.

The panel discussion focused on why brands are using experiential; how they are using experiential; what it does for the event industry, and what will happen to the discipline over the next few years.

It focused on how the experiential agencies have worked their way onto the top table of the marketing fraternity and have become crucial for the brands to reach and speak to their consumers.

The seminar was part of an educational programme created by Event and sister title C&IT on its Haymarket Hub at International Confex last week.

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