Video exclusive: First look at how Holland Heineken House is going to look during the Olympics

Heineken today (17 April) unveiled a first virtual glimpse of what Holland Heineken House is going to look like at Alexandra Palace when it opens on Thursday 26 July.

Virtual tour of Holland House at Ally Pally
Virtual tour of Holland House at Ally Pally

The video highlights how the venue's interior, which focuses on a ‘This Must be Holland’ decorative concept illustrating a fusion of typically British characteristics with an orange twist, will look.

Entertainment at the venue will include sports activities, bars and restaurants and appearances by top DJs and performers from The Netherlands.

In addition to an area where the medal ceremonies for athletes and performances will take place, the opening and closing ceremonies for the Games and all the live sporting action will be shown on large screens throughout the venue.

Hans Erik Tuijt, global activation manager for Heineken, said: "Holland Heineken House celebrates its 20th anniversary this year and this unique virtual tour shows that it will be the most memorable House yet both in terms of size and the experience we will offer our visitors. Heineken has an unparalleled reputation for providing consumers with the extraordinary, and it is no surprise that Holland Heineken House welcomed 100,000 fans in Beijing 2008 and 120,000 at Vancouver 2010. It is our goal to provide an even better experience in London."

Heineken first created Holland Heineken House in Barcelona in 1992. Since then the concept has grown from a small set-up in the Barcelona harbor into a hotspot of activity for Dutch and international Olympic fans and participants alike.

Entry to Holland Heineken House during the Games is by ticket only.

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