The briefing, which was designed to provide event managers from brands and agencies with the opportunity to learn about how to effectively use technology for their events, attracted more than 80 guests.
As part of the event delegates were encouraged to get involved in a number of technology based networking games; listened to a keynote involving a pharma company's use of technology at a recent event; and participated in a panel discussion about using technology to amplify events.
This was the first of a new series of educational breakfast briefings that Event is looking to create for the industry. More details will be revealed early next year of other sessions.
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