Vibration Music buys into Xcite Campaign Management

Entertainment firm Vibration Music has bought a substantial share of event agency Xcite Campaign Management for an undisclosed sum.

Vibration Music buys into Xcite Campaign Management
Vibration Music buys into Xcite Campaign Management
The deal will see Vibration Music clients benefit from "a more direct creative and cost effective production solution from one source" said its managing director Simeon Aldred and will bring the two teams closer together.

Xcite Campaign Management is currently working with Canary Wharf, Hammerson and Land Securities on multiple live events in retail and public spaces and has won more than £1m worth of new business in the past three months.

"It’s unusual for a supplier to buy into an agency like this but we are very happy to be backed with the substantial resources of the growing Vibration Music portfolio of businesses," said managing director of Xcite Simon Tracey.

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