Marchment joins Verve from global agency network Innocean Worldwide, where she was responsible for sponsorship and experiential marketing in the UK for automotive clients Kia and Hyundai Motors. She was responsible for delivering large and small scale live experiences, including brand activations at FIFA World Cup, UEFA Euros and the Kia Oval.
Marchment has experience in devising and delivering global sponsorship activation strategies and campaigns. Her experience includes a stint at logistics brand DHL, working on its global training kit sponsorship deal with Manchester United.
Verve's London office is headed up by Olivia Collier and is responsible for the Guinness GB Rugby and Racing sponsorship portfolio, which includes Cheltenham Festival, England Rugby, Scottish Rugby Union, Welsh Rugby Union, and title sponsorship of the Guinness PRO12 competition. The agency also has offices in Dublin and, most recently, Amsterdam.
More: Verve's festival activations for Just Eat, Coca-Cola and Electric Ireland.Download Event's latest in-depth report: Festivals 2025: An experiential landscape - a collection of essays, data and case studies exploring the future of brand activations at festivals.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.
Comment below to let us know what you think.