The Center for Exhibition Industry Research (CEIR) is to produce a comprehensive census of exhibitions in the US and Canada.
Questionnaires were sent out to 12,000 event managers. All shows with at least 3,000 square feet of space and at least ten exhibitors will be included. It plans to update the data every two years.
'The census will give our industry the tools it needs to respond to the business and financial community in a language it understands,' said CEIR president Douglas Ducate.