The initiative sees those agencies selected by Because pay an initial joining fee and annual license fee in return for a three-year partnership.
Because will provide its partners with access to a range of experiential tools, templates and assets in return, along with marketing support and mentoring from Because chief executive, Sharon Richey.
The partnership option is open to small and medium-sized agencies based outside of the UK, with France, the Netherlands, Sweden, Germany, the USA, Canada and UAE first on the agency’s agenda.
Because was inclined to launch the service following a successful pilot with an Australian start-up, which has seen Because Australia double sales year-on-year to AUS $4m (£2m) over a four-year period.
Richey said: "Growing an agency is often a slow process, and far from easy. It’s only possible to go so far on your own. This partnership opportunity offers the right agencies the chance to tap into the experience, systems and networks of a global specialist agency to fast track their growth."
She added: "It’s great fun working with like-minded entrepreneurs, and a network of agencies around the world importantly also allows for invaluable knowledge sharing and added value to international clients.
"Potential partners are likely to be either specialist experiential agencies looking to grow faster, or other types of marketing agencies interested in adding experiential to their service mix. The key for us is finding entrepreneurs who share our culture, style and ambition. This isn’t a franchise, and although this was right for our Australian partners, selected partners don’t have to rebrand as Because if they don’t want to. After three years, partners are also free to fly solo or extend the partnership to continue their growth."
In other development news from Because, last September saw the agency launch an experiential marketing measurement tool, which is said to measure the wider impact of experiential marketing.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.