University develops event measuring facility

Organisers will soon be able to evaluate and analyse the social and cultural impact of their events on local communities, thanks to a new online toolkit developed by Edinburgh Napier University.

University develops event measuring facility
University develops event measuring facility

A result of extensive research within the festival and event industry, the facility will seek a cross-section of views on issues such as transport problems and overcrowding, volunteering, local business involvement and community activities.

It is hoped this insight will help organisers ensure they cater to the needs of local people when they are planning events.

Meanwhile, organisations will be able to download questionnaires and receive instant results.

"Judging by the feedback we've had from festival directors across the UK, there is a real appetite for an effective way to measure the social and cultural impacts of events," said project leader Dr Paul Barron.

"Once organisers can measure how their events affect their local communities, they will be able to make decisions to address any negative impacts or make the most of positive impacts. In the current economic environment, such information is invaluable, especially when liaising with venues, local authorities and other partners.

"There is an increasing need for accountability across the board. Festivals will be able to use the off-the-shelf online toolkit to highlight the opportunities and challenges they bring. It will enable organisers to show that, alongside the undoubted economic benefits brought by festivals, socio-cultural impacts can be used as a persuasive argument for their existence and continued support."

The facility is set to be rolled-out later this year.

Edinburgh Napier University is home to the only Institute for Festival and Event Management in the UK.

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