Universal World Events rebrands to Ashfield Meetings & Events

Universal World Events has relaunched as Ashfield Meetings & Events.

Nicola Burns, global managing director at Ashfield Meetings & Events
Nicola Burns, global managing director at Ashfield Meetings & Events

It comes as parent company UDG Healthcare, which provides services for the healthcare sector, has integrated its sales, marketing and medical service offerings within one division under the Ashfield Commercial & Medical Services brand.

The move has been implemented across the company’s UK, US, European and Asia operations.

Ashfield Meetings & Events, one of Ashfield’s eight divisions, will continue to provide full service event management within the healthcare sector.

Nicola Burns, global managing director, said: "We have been working in partnership with the Ashfield group of companies for quite some time now and established an excellent team spirit. This is a natural progression for our brand, our staff and our clients.

"The transition will be aligned with a number of back office processes and initiatives that will bring about synergies in our operational effectiveness and business development."

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