Unicef announced as partner of London NYE fireworks

The Mayor of London's Office has confirmed Unicef as the partner of this year's New Year's Eve celebrations, while inviting other corporate sponsors to support the event.

Unicef will host a 'unifying moment' as part of the event
Unicef will host a 'unifying moment' as part of the event

Tickets to the event, which was ticketed for the first time last year, were released to the public at midday today (2 October).

The partnership with Unicef will encourage ticketholders to come together for the first ever New Year’s Big Resolution, which promises to be a 'unifying moment' that will raise awareness to the lives of vulnerable children around the world.

This will be accompanied by the standard programme of music, countdown and fireworks at midnight on 1 January 2016. Further details regarding Unicef’s plans for the event are expected to be announced in due course.

Corporate sponsorship opportunities are now also open to brands. The event will see 100,000 people attend live, while more than one billion are expected to watch the broadcast.

Jack Morton will work with the Mayor's office to produce the event for the 12th year.

Boris Johnson, the Mayor of London, said: "I am thrilled that we are linking up with a global organisation like Unicef to mark the start of 2016 by bringing people together for a shared moment of goodwill to raise awareness and benefit children around the world."

Catherine Cottrell, Unicef UK's deputy executive director, added: "Unicef is delighted to join with the Mayor of London New Year's Eve fireworks. Together, we hope to unite people across the UK in The Big Resolution to help change the lives of vulnerable children around the world.

"Children need our help now more than ever. This promises to be a very special and memorable New Year's Eve celebration."

More: Mayor of London offers three-year NYE sponsorship

Events in Action: Mayor of London's new year's eve fireworks

In numbers: Jack Morton produces London's NYE fireworks

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