Unibet hires Capitalize for Summer of Sport campaign

Online gambling business Unibet has appointed brand fan agency Capitalize to organise a number of high-profile events as part of a £3m sponsorship and PR campaign.

Ivanisevic, Botham and Hastings join Unibet's Summer of Sport campaign
Ivanisevic, Botham and Hastings join Unibet's Summer of Sport campaign

Capitalize will be running a series of events as part of the activation of Unibet’s Summer of Sport campaign, designed to relaunch the brand and its new improved sportsbook in the UK.  

This will include a media launch with cricketing legend Ian Botham as a way for Unibet to engage with cricket clubs. Other brand ambassadors who have joined the campaign include Scottish rugby union player Gavin Hastings and Croatian tennis player Goran Ivanisevic.

The agency also revealed it would be hosting six specialist cricket media events as part of its sponsorship activation, as well as utilising hospitality platforms at sporting fixtures such as the Ashes.

Richard Moore, chief executive at Capitalize, said: "Capitalize is thrilled to have been appointed to work on the Unibet Summer of Sport campaign. Through our activities on behalf of the brand, we are set to offer sports fans some really interesting and informative content against the backdrop of an Ashes, Lions and Wimbledon summer ahead."

Capitalize will be targeting national, consumer lifestyle, regional and specialist sports media titles to promote Unibet as one of the UK’s leading gaming operators.

Henrik Tjärnström, chief executive at Unibet, added: "Capitalize was an obvious choice to activate our sponsorship and PR campaign due to the agency’s broad sporting expertise and impressive background working across high-profile brand campaigns."

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