Ultimate Experience extends House of Nations to Tower of London

The Ultimate Experience is creating a second House of Nations during the Olympics due to a high demand for hospitality tickets.

House of Nations at the Tower
House of Nations at the Tower

The hub will be housed in the Pavilion at the Tower of London. Visitors are expected to peak at 15,000 a day during the Games. It will be open from 9am – 11pm throughout the Olympics.

The venue is an extension of the Ultimate Experience’s Olympic hub at the Camden Centre in King’s Cross. Both will show Games footage live throughout the day and themed entertainment.

In the evening, the King’s Cross house will turn into a party venue with DJs playing until 3am.

The Pavilion hub is next to the Denmark, France, Austria and Switzerland Olympic Houses. The original House of Nations is opposite King’s Cross St Pancras Station, the boarding point for the Olympic Javelin train, and next to Ireland’s Olympic House.
"We had a lot of demand for reasonably priced hospitality. Most commercial public houses are charging thousands of pounds, whereas our Gold Package at both venues is just £75 per person," says Simon Mitchell, business development director at the Concerto Group. "If you walk past the Tower today, you will see that construction is now well under way for the Pavilion at The Tower."

For corporate hospitality, Gold Passes can be pre-booked to guarantee entry and include champagne, food and reserved seating around the VIP bar. The houses will is also open to the public.

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