Ultimate celebrates new West End space

The Ultimate Experience has launched its latest event space, Third Floor @ The London Trocadero, with a party for organisers.

The Ultimate Experience has launched its latest event space, Third Floor @ The London Trocadero, with a party for organisers. The agency, part of the Concerto Group, has teamed up with agency Oxygen Events, The London Trocadero and venue finder Locate to make the West End destination available for corporate events until the end of the year. More than 9,000sqm of space is on offer for parties, conferences and meetings, split across three main areas. Guests at the launch event on 28 July were treated to a performance from a 65-piece orchestra and Concerto’s catering arm, Create, provided the food. A World Beat-themed area also launched the venue’s Christmas party theme during the evening. “The location is such a landmark but the flexibility of the venue is also important. Clients are realising that as a Christmas venue it has full lighting and sound equipment already installed so it serves as a walk-in event space, making costs relatively low and requiring a short build time. We already have 20 bookings between now and the end of the year,” said Ultimate Experience marketing director Sam Gill. The venue can accommodate between 200 and 2,500 people and has direct private access from the West End’s Shaftesbury Avenue.

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