UFI/XM holds second joint summer talk

The Union of International Fairs (UFI) and XM Associated European Exhibition Organisers (XM) welcomed 220 delegates from 30 countries to its summer seminar in Sweden last month.

The Union of International Fairs (UFI) and XM Associated European Exhibition Organisers (XM) welcomed 220 delegates from 30 countries to its summer seminar in Sweden last month. The Union of International Fairs (UFI) and XM Associated European Exhibition Organisers (XM) welcomed 220 delegates from 30 countries to its summer seminar in Sweden last month. The two-day event in June at Svenska Mässan, Gothenburg focused on three topics: visitor promotional campaigns, waste management and how the stock market and big brands impact the industry. Speakers from the UK included Exposure Communications chief executive Simon Burton, who talked about relations with the media. Reed Exhibitions marketing director Lynn Mathieson spoke about the exhibition industry’s attitude towards visitors. Last month’s seminar was the second European tie-up between UFI and XM. The first took place last July at Geneva Palexpo.

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