UberComedy will see comics Stephen Bailey, Lou Saunders, John Robertson, Grainne Maguire, Trevor Lock and Will Franken take rides in the back of London-based Uber cars from 2-5pm.
During this time, lucky users of the transport app who request UberPool - the new service that lets passengers share their journeys for a cheaper rate - will be treated to a personal comedy show as they travel to their destination.
The campaign will be amplified on social media through the hashtag #NoMoreAwkwardSilences - a nod to the occasional awkwardness that comes from sharing a ride with a stranger.
UberComedy is the latest in a string of one-off customer experiences from the driver app. December saw the brand team up with Pines and Needles to deliver Christmas trees to users, while a series of secret music gigs were held across the UK through UberLive in June.
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