Consumers will be able to purchase their favourite flavour of Tyrrells to enjoy either with a picnic during a concert or as they spend the day wandering around the event.
The crisp brand will be showcasing at Countryfile Live at Blenheim Palace from 4 to 7 August, Battle Proms at Ragley Hall on 13 August, Proms Spectacular at Castle Howard on 20 August and the Foodies Festival at Alexandra Palace between 27 to 29 August.
In December the crisp brand kicked off its 'Life's A Shindig' campaign by activating a Shindig Machine.
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