Two new strategic appointments at Because

In a bid to bolster its growth plans, Because has appointed Jon Spary as its head of new business; meanwhile Lyn Warner joins the agency as finance director.

Because has made two new strategic appointments
Because has made two new strategic appointments

Spary has more than a decade of new business experience, following stints at creative agency Space, out-of-home specialists Curb and experiential marketing agency, Sense.

Spary also played an instrumental role in the growth of agency Billington Cartmell (now HeyHuman), where he was employed as business development manager for approximately four years. He will work closely with the agency’s new head of digital content, Vanessa Green, to deliver strategic digital communication designed to identify relevant new business opportunities.

Warner's key responsibilities will include overseeing the agency’s finances, driving commercial thinking, and coaching and developing Because’s management team.

She will also work closely with Because’s chief executive, Sharon Richey, on the agency’s global strategy.

Spary said: "I’ve had the opportunity to be heavily immersed in the experiential marketing industry during my career to date, and I’m thrilled to be able to bring my passion for brand experience into this crucial new role at Because.

"When it comes to brand engagement and sales, there are three marketing disciplines that are only going to grow in importance: content, social media and experiential. Because is perfectly placed to deliver on all of these areas, with integrated campaigns that generate action from audiences as well as tangible, measurable results."

Richey added: "The appointment of both a new head of new business and finance director here at Because is further proof of our continuing success as an agency.

"We have invested heavily in our fresh, distinctive new positioning that puts ‘Brand Love’ at its core, and both Jon and Lyn will be instrumental in our future success as we continue to deliver successful campaigns for a wide range of household names."

The new hires follow on from the agency’s recent unveiling of a new brand identity and website. Because also recently launched a measurement tool that is designed to gauge the impact of experiential campaigns. 

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