Tuborg to become official beer of O2 Academy venues

Tuborg Premium Lager will become the official beer of all Live Nation/Academy Music Group's venues from 1 January 2009.


Tuborg, which is part of Carlsberg UK, will be the exclusive supplier to all 11 nationwide venues for five years, including O2 Academy Brixton, O2 Academy Leeds and O2 Shepherd's Bush Empire.

"This will give Tuborg drinkers an incredible line up to choose from and our customers a great opportunity to promote music within their outlets and stores," said Carlsberg UK head of sponsorship and media relations Gareth Roberts.

The partnership will allow Tuborg to gain access to the 3.25million people who visit the venues each year, and gain unique access to exclusive rights for its customers from 3,000 events staged every year.

Tuborg currently works with Live Nation on its O2 Wireless and Download festivals, as well as supplying Glastonbury and the Reading and Leeds Festivals.

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