TSB and Trinity Mirror embark on Pride of Britain roadshow

TSB and Trinity Mirror Solutions will be touring the UK in a double-decker 'Pride of Britain' bus over the coming weeks, drumming up nominations for this year's awards.

The Pride of Britain bus
The Pride of Britain bus

The commercial arm of publisher Trinity Mirror Group and the bank kicked-off their hunt for ordinary people who do extraordinary things in their local communities today (15 August).

Over the next month the bus will drive the length of Britain, covering more than 600 miles from Edinburgh to London, visiting nine of the nation’s cities.

TSB branches in each of the nine cities will host specially designed X-factor style PridePods, with local people invited to visit the branches to shout about who they are most proud of in their local community and share their nominations on social media.

The bank is official sponsor of this year's Pride of Britain and Pride of Sport Awards and has created a new award: The TSB Community Partnership Award, which celebrates people who have worked together as a force for good in their local community.

Nigel Gilbert, chief marketing officer at TSB, said: "Trinity Mirror’s Pride of Britain and Pride of Sport awards celebrate ordinary people who do extraordinary things in their local communities – a mantra that fits perfectly with TSB and what we set out to do.

"Trinity Mirror Solutions’ connections and understanding of the local communities in which they operate across all of the UK is an invaluable resource for us. Their insight and ideas have played an important role in creating a campaign that we hope will inspire our customers and recognise their achievements."

Michelle Linaker, head of national events at Trinity Mirror Solutions, added: "Thanks to our significant regional newsbrand footprint we have a fantastic understanding of local communities up and down the country.

"Likewise, TSB’s branches sit at the heart of many of Britain’s biggest cities, and we’re excited to use our joint position in the community to help to drive nominations for Pride of Britain and Pride of Sport this year."

In July, automotive brand Mini appointed Vista to deliver a retail roadshow, while haircare brand Pureology, owned by L'Oreal, embarked on a London roadshow to raise awareness of its range.

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