TRO wins Renault campaign

Agency TRO is managing a nationwide ride-and-drive programme on behalf of Renault UK's retail dealerships.

Almost 20 dealerships are taking part in the campaign from April to October.

It aims to build on last year's Renault Summer of Safety programme by giving customers the chance to 'touch, feel and drive' Renault's product range and to highlight safety technology.

A website that allows consumers to book test-drives online from home is also being managed by the agency.

TRO account manager James Wallingford said: "This software will enable us to radically enhance the quality of the data that we collect. Driver details will be scanned and fed into the system to provide a fast and accurate picture of vehicles that are being driven."

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