TRO promotes Vauxhall cars at Goodwood

Vauxhall's stand at The Goodwood Festival of Speed in June was designed by agency TRO to promote its VXR performance engine and new range of vehicles.

The two-tier stand comprised a British Touring Car Championship simulator, three experience areas, a retail outlet and bar area.

TRO head of design Peter Trapnell said: "Goodwood promotes the free movement of people by not restraining them on any set paths or walkways. This meant that the stand had to be approachable from every angle."


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