At this year's festival, automotive brand Nissan will be taking part in activities on the hill climb, including time trials and stunts.
It has also worked with TRO to create the Nissan stand, which aims to re-create the thrill of the Nissan Nismo range and showcase the brand’s latest technology.
As part of Nissan’s partnership with the British Olympic Association and the British Paralympic Association for Rio 2016, Nissan brand ambassadors Sir Chris Hoy and Richard Whitehead, and Max Whitlock, Jess Varnish and Becky James will be doing short question and answer sessions on Friday, Saturday and Sunday.
The stand will feature a Richard Chiassaro Wheelchair experience where visitors can race against the athlete and their friends in an interactive game. The game will be RFID-enabled so users can share their scores on Facebook. The highest score each day will win Paralympic Day 2015 tickets. There will also be a Chris Hoy photo experience.
RFID technology will be used to allow visitors to connect to Facebook as they enter the stand so they can share their experiences on social media.
In celebration of the Nissan and UEFA Champions League partnership, there will be opportunities for guests to take their photo with the UEFA Champions League Trophy, which will be displayed on the stand on Saturday and Sunday, as well as experiencing the Test Area where they can test their football skills.
Visitors will also have the chance to win a place at RaceCamp in Abu Dhabi in September, and Nissan Nismo Athlete Racing Drivers will be on the stand to run the Q&A sessions.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.