TRO cleans up at CEA awards

The Russell Organisation (TRO) swept the board at the 2003 Corporate Event Association (CEA) Awards.

The Russell Organisation (TRO) swept the board at the 2003 Corporate Event Association (CEA) Awards. The marketing agency scooped five of the 16 awards including Event Management Company of the Year and Best Hospitality Event – both Sporting and Non-Sporting or Cultural. The latter prizes were for Vauxhall Motors at the Goodwood Festival of Speed and Vauxhall’s Centenary events, respectively. TRO’s interactive auto feature area Mini Adventure Live, which showcased at the British International Motor Show 2002 and featured a choreographed stunt show with Mini models, was awarded both Best Conference or Exhibition Event and Best Public Event – Sporting and Cultural. TRO managing director Rob Allen said: “We enjoy getting recognition from our clients but it is equally fantastic to get a pat on the back from our peers in the industry. Winning Event Management Company of the Year two years in a row is very satisfying, and to win a third of the awards available this year shows that we must be doing something right.” Other winners included Team-building Company of the Year Bluehat UK, which also walked off with the award for Best Incentive/ Motivation event for its group cuisine-themed Thyme Management concept; agency Sprout, which won Best Event Production Company for its Renault F1 car launch; and Pci:Live, whose Saab 9-3 launch earned it the Best Product Launch accolade. Best New Company went to Tenors Un Limited for its musical and theatrical performance offers to corporate event organisers. The CEA Awards took place on 25 November at The Royal Hospital Gardens, Chelsea in west London. It was organised by Haymarket Events on behalf of the CEA.

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