TRO to build hospitality units for BMW golf and Olympics drive

BMW has turned to TRO to build and manage the hospitality venues at Wentworth golf course for the BMW PGA Championship.

TRO to build hospitality units for BMW golf and Olympics drive
TRO to build hospitality units for BMW golf and Olympics drive

The agency will also project-manage a business briefing for 400 BMW UK staff, a marketing agency briefing for 120 guests and a meeting for 40 key corporate clients using the venues during the run-up to the Championship.

A central bar will form the hub of the tented village, and there will also be an Olympic Zone, showcasing BMW’s sponsorship of London 2012. 

"Our brief is to deliver a premium experience for the spectator audience - which will include existing BMW customers, as well as prospects and influencers," said TRO account director Sian Bates.

"Attendance of the Championship has risen from 67,000 in 2005 to 89,000 in 2010. During that time the composition of the audience has broadened from a core of traditional golf fans to families and people who view the event as a must-attend spectacle."

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