TRO brings virtual skydiving to Goodwood for Nissan

Brand experience agency TRO has created a simulated flying experience for Nissan's new Juke vehicle at the Goodwood Festival of Speed.

The 'Built to Thrill' experience
The 'Built to Thrill' experience

TRO teamed up with 3D creative technologists Inition to create the 3D experience named 'Built to Thrill' at the motoring festival taking place from 28 June - 1 July.

It is inspired by close proximity wingsuit flying, seen in the current 'Built to Thrill' TV advertisement for the Nissan Juke, featuring skydivers assembling the car mid free-fall.

Participants are strapped horizontally onto a multi-axle motion platform, wearing a 3D head-mounted display. They experience jumping out of a virtual aeroplane and then steer themselves by leaning on the platform.

Fans create the feeling of air rushing past as they fall and the head-mounted display provides 3D graphics as the ‘virtual skydiver’ navigates a cityscape and tries to land on the Nissan Juke.

Caroline Earley, brand experience manager at Nissan, said she expected the experience to be "a real crowd pull" at Goodwood. She said: "The interactive multi-sensory adrenalin-fuelled game is the headline feature on our stand this year, which aims to deliver 'innovation that excites.'"

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs