TRO to activate Vauxhall's UEFA Euro 2016 sponsorship

Vauxhall has enlisted the help of TRO to create a series of money-can't-buy experiences for football fans as part of its #GetIN campaign.

Robbie Savage will host a garden party for 20 competition winners on 16 June
Robbie Savage will host a garden party for 20 competition winners on 16 June

The home nations sponsor is working with TRO on several live experiences in the lead up to, and during, the UEFA Euro 2016 tournament including the chance to party at football pundit and former player Robbie Savage’s house.

Savage will host an exclusive garden party for 20 competition winners and celebrity guests (yet to be announced) at his home on 16 June, with live music, a football-inspired BBQ and a live screening of the England v Wales match.

To coincide with Northern Ireland’s group stage matches, Vauxhall will also be offering the chance for fans to ‘Win the Best Seats’ at the Titanic Centre, Belfast – consisting of a raised ‘lounge’ with space for three winners – complete with sofa, match refreshments and the company of a football legend.

Paul Duffy, Vauxhall football sponsorship activation manager, said: "#GetIN is about celebrating the fabric of football through bold experiences and bringing football fans together to celebrate the most exciting tournament moments as a team and as a nation. Creating live experiences for our customers and fans is an authentic and engaging way that we can bring these #GetIN moments to life – and we are thrilled with the assets, legends and production we have in place to enable some truly exclusive experiences to play out."

Rob Murrell, TRO project director, added: "We are really looking forward to being involved with such a prestigious sporting event on behalf of Vauxhall and in seeing everything come together over the next few weeks. We have focused on creating experiences that will be memorable, share-worthy and reflective of the wider #GetIN campaign."

TRO recently produced BMW's Championship Village activation at the PGA Championships.

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