The activity, to be held on 1-2 October, aims to build awareness of Thomas Cook’s flight from Manchester to Tobago which launches in November. Agency Kreate has devised the experience, with an island featuring a tropical look and feel, allowing visitors to be fully immersed in the culture, all brought to life by an array of activities.
A palm tree border effect aims to physically create an island within the shopping centre, with a semi-visible view of different zones to build intrigue and instil the natural topical beauty of the island. The four zones within the island will all offer a unique experience. Relaxation – a relaxing beach setting, features a reception desk and ambassadors meeting and greeting guests to give them an overview of the island and the experiences they can immerse themselves in. The Adventure zone will include a 'physical' digital biking challenge showcasing various sites across the island. The Nightlife zone includes a limbo challenge accompanied by jazz music featuring videos of various popular night life locations while the Scuba zone offers an opportunity for scuba and snorkelling enthusiasts to have their photo taken behind a tropical fish tank for a scuba selfie.
Visitors will alight at the check-in desk and then travel through the zones, from one experience to another. and can also take advantage of exclusive offers and take part in various competitions, including flights and accommodation for two people.
Sheona Walker, promotions analyst at Tobago UK said: "We wanted Mancunians to live and feel our island and to really bring it alive. Kreate have certainly met the brief and recreated an authentic, emotive experience, which we are confident will engage with shoppers and deliver results. The Tobago Island experience allows consumers to be educated about the destination and immerse themselves in the location before they decide to buy."
Duncan McCaslin, managing director of Kreate added: "Today's traveller is all about seeking out new experiences. We created the Tobago Island with this in mind. An opportunity for visitors to feel the brand story and live the island experience. We’re confident the work will give the highest expression of the island."
South African Tourism is showcasing a VR experience this month to promote the destination.
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