Tribes

Event's special report on Tribes looks at which groups of consumers brand managers are currently targeting, how tribes are viewed and which are the tribes of the future.

Tribes: Tribal Warriors

Tribes: Tribal Warriors

Will targeting tribes remain a relevant strategy, or is it already outdated? Event gathered seven event profs with a passion for knowing their consumers to talk tribal profiling.

Knowledge: Who are the next brand tribes?

Knowledge: Who are the next brand tribes?

Event asked Mintel's Richard Cope about the sub-cultures set to be most worthy of brands' attention.

Four brands reveal how they target tribes

Four brands reveal how they target tribes

Event looks at how Lipton Ice Tea, The North Face, Energizer and STA Travel have focused their efforts on particular tribes.

Tribes: Who marketers should be targeting

Tribes: Who marketers should be targeting

Event's latest special report examines six consumer tribes - who they are and their place on the marketing agenda.

Tribes: Everyday household brands and the 'neutral zone'

Tribes: Everyday household brands and the 'neutral zone'

Everyday household brands, such as Hellmann's and Comfort, are using experiential to demonstrate key values shared by their target consumer groups.