Event's special report on Tribes looks at which groups of consumers brand managers are currently targeting, how tribes are viewed and which are the tribes of the future.
Will targeting tribes remain a relevant strategy, or is it already outdated? Event gathered seven event profs with a passion for knowing their consumers to talk tribal profiling.
Event asked Mintel's Richard Cope about the sub-cultures set to be most worthy of brands' attention.
Event looks at how Lipton Ice Tea, The North Face, Energizer and STA Travel have focused their efforts on particular tribes.
Event's latest special report examines six consumer tribes - who they are and their place on the marketing agenda.
Everyday household brands, such as Hellmann's and Comfort, are using experiential to demonstrate key values shared by their target consumer groups.
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