The Transporter hits London streets in stylish IMAX stunt

IMAX is celebrating the launch of The Transporter: Refuelled today (4 September) by sending the movie's protagonist onto the streets of London to offer up a glamorous prize.

The Transporter and his three blonde sidekicks will drive around the capital
The Transporter and his three blonde sidekicks will drive around the capital

The Transporter and his three platinum blonde sidekicks will roam the city in a suave black car. They will stop at various locations and post clues to their whereabouts on IMAX’s Twitter page.

Fans of the movie who spot the entourage at one of their checkpoints and tweet a photo will be in with a chance to win one of three prizes. Winners will be selected at random and each given a secret pick-up location where the Transporter will be waiting with his posse. 

Each of three femme fatales will arrive with a briefcase containing IMAX tickets to see the film or IMAX and The Transporter merchandise. One suitcase will contain a pass to an Audi super car race track day.

IMAX Ticket winners will also get the chance to be transported directly to the film by the stylish team on the day of its release.

IMAX has organised the campaign alongside its retained creative communications agency, Premier.

In a similar stunt, game developer Square Enix sent four 'real-life' Lara Crofts onto London's tube network last week (28 August) to promote its new game release. 

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