Event Training Day


Please Note: There is less than two weeks until this workshop and places are limited.

In these fickle times when nothing can be taken for granted, an intelligent and robust approach must be taken towards new business and growing your existing client base.

Whether you’re an MD, BD Director or in account management, winning and growing business increasingly falls into everyone’s lap. This strategic, practical and intensive new business workshop, led by experienced and award-winning practitioners with over 50 years’ combined experience, will help you both refresh and advance your new business strategies.

With just the right mix of information, interaction and participation, this day will leave you feeling inspired, invigorated and confident about your agency’s new business and marketing programme and direction. 

Discover how to

  • Develop an engaging, idiosyncratic and “pull” marketing strategy which brings new business to you
  • Distil your own unique offering succinctly and enthuse potential clients pre, during and post pitch
  • Best structure your on-the-day pitch as well as proven tips and techniques that will gain you a crucial advantage over competitors
  • Breathe new life into existing client accounts to grow and win more business from new budget holders

In addition to mixing with peers and taking in expert led sessions, you'll also get the opportunity to put your burning questions to large in-house brands at the Q&A session; including Alison Williams, Head of Events at L'Oreal UKI and Victoria Archbold, Head of Events and Sponsorship at Hearst.


"The JFDI Pitch Skills was one of the most well-rounded and insightful day's training that I've ever attended. Full of insights and valuable learnings, a masterclass in pitching, that I can apply immediately to my day job."

"One of the first things I did in my new role was call in JFDI to work on our new business and marketing programmes. Both needed major overhauls and together we've created really exciting new approaches that already are making a difference. I've worked with Camilla and Mark before and again I have really appreciated the benefit of their peerless experience across the industry. They use this expertise to benchmark what you are doing against best practice, but most importantly to coach the right solutions for your business from your management team. So the outcomes are ours, they are owned from within and are already making a difference."
Executive Chairman, Lexis

"I found the course to be highly practical - a good mixture of "getting the basics right" and strategies to implement on top of that for longer term gain. JFDI really get agencies - our particular challenges and pressures - and it feels great to have that understanding in a training environment"