Toyota appoints P&MM for Auris launch

Agency P&MM has been hired to create the eagerly anticipated launch for the pan-European unveiling of Toyota's new Auris Hybrid model.

Toyota appoints P&MM for Auris launch
Toyota appoints P&MM for Auris launch

Taking place in Spain, the event will showcase the new eco-friendly vehicle, which is due to go on sale in later this year.

"I am delighted that P&MM has been entrusted to help Toyota launch such an important model," said P&MM director of events Chris Clarke.

Part of the Motivcom group of companies, P&MM has worked with the brand for the past ten years.

"Our history of delivering such prestigious events for Toyota goes back over a decade, so, I am particularly pleased that the relationship is still strong after all this time," added Clarke.

More details of the launch will be revealed shortly.

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