Toy sales are expected to reach £1.1bn in the UK this year with 400 million toys predicted to be sold by Christmas Day. This competitive sector increasingly relies on experiential to create stand-out and to engage children and their parents. This year we have seen major activations from the big toy manufacturers. Last week, Lego unveiled a giant Big Ben at its new flagship store – the largest Lego store in the world – in London's Leicester Square.
Play-Doh has teamed up with John Lewis for eight weeks to offer shoppers the chance to buy personalised tubs of the children's modelling material, as part of the brand's 60th birthday celebrations.
In August, Thomas & Friends launched 22-destination experiential tour, organised by agency Kreate.
Check out Event's infographic below for a summary of the key results from some of the activations.
Click on infographic below to enlarge.
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