Top Tech: Johnnie Walker music glass

To promote its Johnnie Walker Red Label and ginger ale drink, the Diageo brand has created a 'futuristic' music glass.

Experiential tech: Diageo's Johnnie Walker Red Label audio glass
Experiential tech: Diageo's Johnnie Walker Red Label audio glass

The ‘Boldest Glass’ uses bone conduction technology to send music from an AM/FM transmitter through to an amplifier, located in the base of the glass, to play music into the drinker’s ear to ‘enhance the brain’s perception’ of the drink. 

The scotch whisky is hoping to create a link between music and its brand for future marketing.

The glass was co-developed by sensory scientists Condiment Junkie, which also designed the complementary audio track. 

London bar Call Me Mr Lucky will have the glass, which can be sampled upon request, for one month.

Diageo recently worked with brand experience agency TRO to design an experience for its Johnnie Walker Red Label in Manchester.

Also, in December, Johnnie Walker announced that it would provide 250,000km of safe transportation around the world, as part of its responsible drinking programme, Join The Pact.

More: Top 3 wearable tech innovations

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