Top five experiential stories of the week

A 3D dishwasher installation from Bosch, a Porsche Life pop-up in Liverpool, the industry reaction to the latest Bellwether report, Fentimans' botanical bar tour and Blue Cross' estate agents for cats are this week's top stories.

Bosch to create 3D dishwasher installation

Home electronics brand Bosch is creating a giant 3D dishwasher installation on London's Southbank, in a bid to promote the launch of its new PerfectDry dishwasher. Visitors are invited to to experience walking through water without getting wet, with motion sensors responding to the presence and movement of guests and stopping the the flow of water as they step under it. The build will use 2,000 litres of recycled water, falling at a rate of 44 litres per minute, to create an indoor flow of liquid, similar to the conditions inside a dishwasher when it is being used. Guests can view the installation at London's Observation Point from 5-7 May.

Porsche opens Porsche Life pop-up in Liverpool One


Automotive brand Porsche opened its Porsche Life pop-up in Liverpool One this week, and will welcome guests until 4 June. The pop-up installation immerses visitors in the Porsche brand, allowing them to experience gesture control screens which reveal the world of Porsche, as well as offering the chance to embark on an exploration of the ‘Sound of Porsche’. The pop-up features a living room, kitchen, lounge and home office, with each area designed to indicate how customers’ lives with Porsche could look. Porsche models on display include the classic 911 coupe, and the 919 Hybrid LMP1 race car. Shoppers will gain insight into company's future with the Mission E car, the first all-electrically powered four-seat Porsche.

Bellwether reaction: The UK event industry is cautiously optimistic 


The Q1 2017 Bellwether report was released on 19 April, and showed that event budgets had risen by 4.9%. However there is evidence of a slow down, as last quarter's figures showed growth of +12.3%. For a breakdown of the full results, click hereEvent spoke to agencies Momentum Worldwide, Muster, FreemanXP and Brand & Deliver about the findings, and each agency gave their own perspective on the idea of a 'slow down'. Most agreed that there is a nervousness throughout the marketing agency world regarding Brexit, the recent call for a snap General Election and political uncertainty in the USA. But the fact that event budgets are still growing gives most agencies cause to move forward with a sense of cautious optimism.

Fentimans to stage Botanical Bar tour


Soft drinks brand Fentimans has announced that it will stage a botanical pop-up bar tour across food and drink, music and regional festivals throughout the UK this summer. The tour kicked off at Greenwich Tall Ships Festival last weekend, where guests were invited to enjoy a menu of cocktails and craft spirits, each served up with Fentimans' botanically brewed mixers and soft drinks. The brand is aiming to channel a distinctly British feel to the pop-up, with a traditional summer garden theme. Visitors can relax in deck chairs located in an oasis of greenery complete with giant umbrellas to shield from sun or rain. 

Blue Cross to open an estate agents for cats


Pet charity Blue Cross is opening a pop-up estate agents for cats, which will invite guests to purchase properties specifically for feline tenants. The properties will each be constructed from cardboard, and designs will range from a tropical tepee, a thatched cottage and a palatial Taj Mahal. The inspiration behind the activation derives from Blue Cross' observation that cats love cardboard boxes, as well as the fact that they require a private place to have some quiet time where they won’t be disturbed. The charity is also hoping raise awareness of the the hundreds of homeless and unwanted cats currently in its care, all of which are in need of a real home to call their own. 

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