Top five experiential stories of the week

O2's #FollowTheRabbit campaign, the women championing events in 2017, Mini Babybel's giant cheese billboard, Marie Curie's Garden of Light and Burt's Bees interactive Wall of Kisses are this week's most read stories.

O2 unveils #FollowTheRabbit campaign 

Last week, mobile network brand O2 announced its #FollowTheRabbit campaign, which focuses on live experiences. The campaign kicked off on 2 March, and will feature experiential, as well as TV, digital out of home (DOOH) and mobile. The core of the campaign is the idea that people cherish live experiences, something that the brand would like to champion by encouraging its consumers to seize the moment. The brand is also unveiling giant blue rabbits in secret locations, which included the reveal of ten sculptures on London's South Bank on 3 March

The women championing events in 2017

To mark International Women's Day, Event curated a list of women making waves in the events industry this year. The list included Deborah Kelly from London & Partners, Melissa Noakes from Elevate, Deborah Armstrong from Stong & Co, Catherine Borowski from Produce UK and Emmeline Purcell from Ribena. The Elevate Network also shared its views on inspirational women within the industry, with figures such as Stacey Lambatos, Helen Stokes, Amanda Davies, Tracy Halliwell and Abby Newel named. 

Mini Babybel reveals giant cheese billboard

Ahead of Red Nose Day, Mini Babybel teamed up with charity Comic Relief to brighten the days of busy commuters at King's Cross station on 8 March. The activation featured a giant edible cheese board made from 10,000 Babybels, each wrapped with a mini joke. Visitors could pick Babybels from the billboard, while Gogglebox star Scarlett Moffatt interacted with commuters and cracked witty one-liners.

Marie Curie's garden of Light

To mark the launch of Marie Curie's Great Daffodil Appeal, thousands of handmade daffodils have appeared in London's 's Paternoster Square in a new immersive art installation. The Garden of Light features 2,100 illuminated handcrafted daffodils, representing the 2,100 Marie Curie nurses across the UK. The public can walk through winding pathways while listening to recordings of voices reading real-life letters sent to Marie Curie nurses from the families of patients they’ve supported. The audio will bring to life the individual stories of a handful of the 50,000 people affected by terminal illness that Marie Curie supports each year. 

Burt's Bees launches interactive Wall of Kisses

Beauty brand Burt's Bees is bringing its interactive 'Wall of Kisses' to Birmingham on 17-19 March, having staged the experience in Glasgow earlier this month, on 3-5 March. The Wall of Kisses aims to celebrate the launch of Burt's Bees new lipstick range, and invites people to virtually experience all 18 shades of the new collection. The activation features a ‘magic mirror’ selfie touch screen which uses lip tracking software to digitally place the lip colour onto your lips; the ‘Wall of Kisses,’ a giant photo montage; and two lipstick consultation areas which allow guests to try the product.

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