Top five experiential stories of the week

Ebay's emotion powered shopping experience, Kodak's 'Kodakery' pop-up, Vype and Tinie Tempah, Norwegian's 5D virtual reality experience and Dole's smoothie stunt are Event's most read stories this week.

Ebay's emotion powered pop-up was Event's most read story this week
Ebay's emotion powered pop-up was Event's most read story this week

Ebay's 'emotion powered' shopping experience 

This week, Ebay launched an alternative shopping experience which used guests' emotions to determine which products they should buy. In collaboration with creative agency Exposure and San Francsisco based tech company Lightwave, the online marketplace used facial recognition technology and ambient biometric sensors to reveal which products resonated the most with shoppers. Guests were able to browse through a selection of 12 products from Ebay's giving page, and shop online for Christmas gifts in a stress-free manner. As a centre piece, Ebay created an 'emotional tapestry'to translate the real-time emotions of shoppers. The pop-up was timed to coincide with 'Giving Tuesday' and 'Cyber Monday'.

Kodak's week long 'Kodakery' pop-up

In partnership with agency Jack Morton, the 'Kodakery' pop-up aims to act as a creative hub for photography enthusiasts, and will offer a week of experiences and creative expertise, as well as showcasing a collection of Kodak products. The pop-up will also give guests an exclusive opportunity to test out and purchase the new Kodak Ektra Smartphone. The brand will also offer tutorials on how to take photographs using the Kodak Ektra smartphone, host in-house photography exhibitions and give visitors the chance to engage with photography experts to learn new skills and techniques. The 'Kodakery' will be open from 5 - 11 December.

Vype teams up with Tinie Tempah for pop-up experience 

Vaping brand Vype has teamed up with British musician Tinie Tempah to stage and showcase a limited edition range of t-shirts inspired by Vype's latest product, the Pebble. Tempah's record and fashion label DSTRB LDN are showcasing the DSTRB LDN x Vype range of clothing in London, with the collection then going on display at Vype pop-ups in Manchester and Glasgow. The London pop-up is taking place at Rock & Raven gallery, having opened on 30 November, and will remain open until 3 December. Guests will experience immersive art from DSTRB LDN acts, as well as being able to purchase the limited edition DSTRB LDN x Vype range and have their very own Vype Pebble hand-customised by DSTRB LDN artist, Koby Martin.

Norwegian's 5D virtual reality experience 

Airline Norwegian launched its 5D virtual reality (VR) experience yesterday (1 December) at Westfield Stratford, and aimed to take guests on a virtual. transatlantic trip to the USA. The experience lasts 15 mintues, and visitors will get to try out the 'USA the Norwegian way'. VR is used to transport guests onboard the Norwegian Boeing 787 Dreamliner aircraft and allows them to experience three-landmark US cities - New York, Los Angeles and Miami.

Dole's giant ice sculptor smoothie activation

Packaged food company Dole took to London's South Bank on 30 November to distribute 3,000 smoothies to busy commuters. The smoothies were poured through a luge hidden within giant fruit-shaped ice sculptures. Smoothie flavours included triple berry, pineapple or raspberry, with each fruity-drink being made from Dole's frozen fruit packs and counting as one of your five-a-day. Guests could go along to recieve a healthy start to their working day, or an energizing mid-afternoon pick-me-up.

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Follow @HannahLEllison1



Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs