Top five experiential stories of the week

The Event 100 Club, McDonald's, IGN, The Printworks and Curb Media were the most read stories this week.

Event 100 Club 2017 shortlist

The top story of the week was the Event 100 shortlists. As voting for the Event 100 Club got underway, Event detailed the achievements of the shortlisted entrants.

This is Event's annual Experiential It List of the 100 most influential people in the industry, including the top 30 industry professionals under the age of 30.

The Event 100 Club is open to individuals representing brands, agencies, venues, suppliers and associations during the past 12 months.

Click here to read the list of nominees from A-D and here for E to I. Click here to cast your vote now.

McDonald's Christmas campaign includes augmented reality experience

The second most popular this week was news that McDonald's is using augmented reality app Blippar in-store as part of its Christmas advertising campaign.

Every food tray in McDonald's will include an advent calendar, which comes to life with games, camera filters and instant win opportunities with the use of augmented reality app Blippar.

Customers simply download the app, hold their phone over the tray mat and watch a new advent calendar door come to life each day.


IGN hosts experiential broadcast for Final Fantasy XV launch

To promote the launch of Final Fantasy XV, an 'in game' world was created in Hoxton for 400 influencers to experience on 22 November, which included a live broadcast through gaming website IGN.

The event took place inside a collection of warehouses, located in Hoxton Docks, with each room paying homage to an element of the Final Fantasy XV game.

More than 400 influencers were given the chance to play the game in an immersive set that captured the spirit of Final Fantasy's sprawling landscapes.


The Printworks transformed into 5,000-capacity events space

The former printing press building for London's Evening Standard newspaper was repurposed as a new events space.

Situated in London's Canada Water, The Printworks has been transformed into a venue with capacity for 5,000 people across six event spaces. The spaces are located on multiple levels, and retain the original machinery, giving the venue a raw, industrial feel.

The Printworks will welcome a diverse range of events, from fashion, music and cultural events to food and drink festivals, product launches and filming. Operated by The Vibration Group, which has teamed up with Broadwick Live and London Warehouse Events (LWE), The Printworks will deliver a programme of ticketed events under an entertainment license.


Curb Media:  The story behind the acquisition 

From basement launch to last week's big acquisition by Chime - this is Curb's story as told by its founder Anthony Ganjou to Event's Yasmin Arrigo.

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