Top five experiential stories of the week

Hyundai and its multi-sensory showcase, Sennheiser and its Soundscape Showroom and Easyjet's VR experience were some of the most read stories this week.

Hyundai: one of the most read stories this week
Hyundai: one of the most read stories this week

Hyundai to debut multi-sensory showcase

Car manufacturer Hyundai is exploring how senses affect emotional states when driving, with the launch of House of Hyundai - The Sensory Journey.

The immersive experience is taking place from 4-5 November in Soho, London and aims to inspire and excite drivers, helping to make their journeys better.

Guests will travel through six sensory zones, meeting cutting edge innovators and experiencing future innovations along the way, all whilst enjoying a drink and listening to the ultimate driving playlist. 

Global: Sennheiser creates Soundscape Showroom listening experience

Audio specialist Sennheiser has opened its Soundscape Showroom in New York's Westfield World Trade Centre.

The Sennheiser showroom is designed to inspire a spirit of exploration and cultutral celebration represented by the Oculus, New York's newest retail destination, and will offer the public access to the brand's latest audio products.

The Soundscape is fully immersive and features several themed zones that allow guests to explore the brand's range of audio products.

Easyjet and Unicef launch VR experience to fight polio

A three-dimensional virtual reality (VR) activation from Unicef to highlight the plight of polio was shown to passengers on board an Easyjet flight from London to Portugal. The futuristic inflight entertainment, created by the world’s children’s organisation, was launched exclusively to Easyjet passengers on on Monday (24 October) to mark World Polio Day.

Unicef's ambition is for polio to be completely eradicated by 2019.

Thomas Pink launches rugby club

British shirtmaker Thomas Pink is to launch the Pink Lion Rugby Club in November, which will host a series of experiential events.

As the Official Outfitters for The British & Irish Lions 2017 Tour, Thomas Pink The Pink Lion Rugby Club will run a series experiential events in the months leading up to June 2017 when the event kicks off in New Zealand. The club will be captained by one of the world’s greatest rugby players, Brian O’Driscoll,

The first of these events will take place over the course of three nights at The Pink Lion Rugby Club – otherwise known as The Clarence in Mayfair, London – on the 8-10 November. 

Universal Music Group's VR experience 

Music-based entertainment company Universal Music Group (UMG) will stage a 3D and 360-degree live streamed virtual reality (VR) music performance to promote its new VR platform. UMG has teamed up with record label Capitol Records, VR production company VRLIVE and rock band Avenged Sevenfold to create a music show in LA on 26 October. Fans will be able to watch the show using UMG's new VRTGO VR platform, which uses VR technology from VRLIVE. Interested parties are able to download the VRTGO app for free to their iOS or Android device.

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