Top five experiential stories of the week

Etsy's pop-up emporium, Jaguar's virtual reality (VR) experience in Paris and American Express' celebration of dining out are among this week's most read stories.

Etsy to launch 'Everyday Emporium' pop-up

This week's most popular story was the news that online marketplace Etsy will launch a four-day pop-up store at London's Gallery Different. Taking place from 2-5 November, the event aims to celebrate the little differences that make people unique. 100 unique designs of a single item will be showcased each day, and the items on show will include pet beds, clocks, mugs and cushions. Customers can only pay by sharing a snap on Instagram with the hashtag #DifferenceMakesUs, and, as each item is entirely unique, it's first come first served as to who gets what. The emporium is part of the global campaign 'Difference Makes Us', which intends to highlight Etsy as the marketplace that celebrates and caters for individuality.

Jaguar's VR experience in Paris

To celebrate its return to motor racing, Jaguar offered guests the chance to get up close and personal with the Jaguar Panasonic Formula E race car via an immersive, virtual reality experience at the 2016 Paris Motor Show. The event is part of the Jaguar Land Rover stand at the show and will be on display until 16 October. Having been devised by agency Imagination and specialist VR production studio Rewind, the seven-minute, multi-sensory experience takes viewers on a journey through Jaguar's heritage. In the Paris Motor Show's first few days, the VR experience attracted over 1,000 visitors.

American Express team up with London Restaurant Festival

For the seventh year running, the financial services company has partnered up with London Restaurant Festival to offer guests the chance to sample some of London's finest menus. The event is comprised of two main elements: Festival Menus and Restaurant Experiences. Festival Menus - available through - offers diners the chance to eat at over 200 restaurants for between £10 to £60, while Restaurant Experiences will deliver memorable and creative events, and will take place in restaurants all over London. The event is set to run throughout October, and offers exclusive menus to its cardholders. 

Former Sony head introduces mentoring scheme 

Melissa Noakes, the former head of events at Sony Mobile - together with Maxwell Fellows, head of client services at agency Clive, and Courtney Baisch, talent manager at agency Amplify - has launched mentoring programme Elevate. The programme aims to inspire professionals within the events industry and is free of charge. 2016’s first sessions will take place in November, and each programme will run for six months at a time. Elevate's purpose is to support both mentees and mentors with effective and structured connections and materials.

Lululemon Athletica's yoga event

On 11 October, Candadian sports apparel retailer, Lululemon Athletica, took over the Old Truman Brewery to stage an immersive yoga event as part of the Africa Yoga Project. The project aims to spread the word about the benefits of yoga, as well as create jobs and help to guild communities. The immersive experience invited guests to view a short film and attend a 60-minute yoga class led by the project's co-founder Paige Elenson, which was followed by food, drinks and music. Any proceeds from the event went to the Africa Yoga Project.

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