Top five experiential stories of the week

Starbucks' immersive tea experience, KitKat's chocolate pop-up store and Zombie Boy spooking commuters are among our most read stories of the week.

Top five experiential stories of the week
Top five experiential stories of the week

Starbucks' immersive tea-themed experience

The most popular story this week was news that Starbucks invited tea lovers to its take on a tea party to celebrate the launch of its Teavana hot brewed range of teas. The event took place on 3 October at its Wardour Street branch in Soho.

The party featured a DJ, neon lighting and a GIF camera booth for customers to capture and share their #TeavanaparTEA experience and they could enjoy free samples of the new range throughout the day. 

KitKat's chocolate pop-up store

Opening at The Street, Westfield Stratford City on 5 October and implemented by agency We Are Fearless, the Chocolatory will be in place for five weeks, until 8 November.

Consumers can create their own ultra-premium KitKat bar and bespoke packaging at the touch of a tablet screen, by choosing their preferred chocolate from milk, white or dark and then adding up to three toppings from 16 options, with this version called 'Create Your Break'. These bars will be tailor-made onsite by expert chocolatiers and ready to take home in an hour.

Michelin-starred chef Michael O’Hare has also partnered with KitKat to create two signature edition KitKat bars.

Zombie Boy spooks London commuters

International male model and Hollywood star Rick Genest, also known as 'Zombie Boy', was drafted in by Thorpe Park resort to promote its scariest Halloween event series to date.

Zombie Boy surprised commuters last week (5 October) as he visited multiple locations in London including Canary Wharf, Oxford Street and Soho.

The stunt was devised by Thorpe Park resort and agency Taylor Herring, to celebrate the 15th anniversary of the theme park's Fright Nights and to launch Platform 15 – a new live action maze set in the Park’s woodlands for the Halloween season. 

Nestle Professional's immersive dining experience

Nestle Professional (NP) devised the Full Senses Theatre, an immersive dining experience, which it showcased at the Restaurant Show.

Visitors were invited to register for sessions on the day, which took place inside a curtain-enclosed dining area. Once seated and the curtains closed, diners were treated to a five course mini-tasting menu that showcased dishes using the NP brands and ingredients.

Michael Kors' luxury-themed experience for perfume launch

Michael Kors has launched its new perfume, Wonderlust, with an interactive stand at Birmingham's Bull Ring shopping centre. The activation features an aspirational and luxurious space with images of the 'High Life' as backdrops plus a luxury ‘boat’ which passers-by are invited to sit in and have their own personal GIF created. From here, consumers can choose to have their GIF emailed to them or can share directly to any social media platform of their choosing, using the hashtag #wonderlust. 

Chambord's pop-up garden

Chambord, the raspberry liqueur owned by Bacardi Brown-Forman Brands (BBFB), has opened Le Jardin de Chambord pop-up at the South Place Hotel in London, to reinforce its French credentials.

Chambord transformed the Central London roof space into an oasis of waterfalls, palm trees and flamingos.

Chambord launched the event to continue communicating its ‘Because No Reason’ marketing campaign, which highlights the brand’s distinctively French heritage and attitude.

Consumers will be able to relax in the space while enjoying classic Chambord cocktails such as the Chambord Royale signature serve and the classic French Martini, as well as the fruity Club Chambord bespoke creation.

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