Top five experiential stories of the week

The Cadbury Double Decker fun bus, Apple voted as the UK's top coolest brand and Bombay Sapphire's vintage train pop-up bar were among the most read stories this week.

Top 5 experiential stories of the week
Top 5 experiential stories of the week

First look: Inside Cadbury's Double Decker fun bus

The top read story was Cadbury's Double Decker-themed experience on board a bus to celebrate the 40th anniversary of the chocolate brand.

The Cadbury Double Decker Bus opened its doors on Tuesday (27 September) to students across the UK, who were greeted on board by the Cadbury Double Decker conductor and invited to unleash the child within.

The bus served a bespoke Cadbury Double Decker-inspired tasting menu, including a ‘freakshake’ style cupcake, Emoji cookie sandwich and Avocado Rocky Road.

Apple tops CoolBrands list while Airbnb breaks into top 20


Apple was voted the UK's coolest brand for the fifth year running on the 2016-2017 CoolBrands list, while disruptive brands including Airbnb and GoPro entered the Top 20 for the first time.

Apple retained the top spot despite a difficult year for the brand, which posted its first revenue decline in 13 years in April, while Netflix, Instagram and Spotify were in the top ten. Glastonbury continued to rise in popularity moving from third position to second.

Bombay Sapphire to stage vintage train pop-up bar

Gin brand Bombay Sapphire is teaming up with Soho venue Cahoots to devise London's first vintage train carriage pop-up bar.

The concept, created especially for the upcoming London Cocktail Week, will be staged in Old Spitalfields market from 3-9 October. 

As guests step aboard, and all tickets are checked, the journey from Cahoots in Soho to Laverstoke, the home of Bombay Sapphire's gin distillery begins.

Fox stages PR stunt to promote Tim Burton film

Twins appeared on the Underground and at tourist hotspots in London last week (26 September) to promote Tim Burton's new film 'Miss Peregrine's Home For Peculiar Children', which was released this week.

The twins appeared at Finsbury Park tube station, Buckingham Palace and Hamley’s Toy Store and could be seen squabbling over a teddy bear and Oyster cards and taking part in a kickabout with a Victorian football in front of Buckingham Palace.

House of Peroni to create Venice-inspired bar at London Cocktail Week

Italian beer brand Peroni Nastro Azurro is reviving its House of Peroni concept at this year's London Cocktail Week (LCW), with a Venice-themed bar. 

The Amare L'Italia space will feature mixologists, Italian heritage spirits brands and Peroni Nastro Azzurro, inspired by ingredients and the area surrounding Venice. It will run at London’s Old Spitalfields Market between 3-9 October.

Attendees will be able to choose from a series of cocktails that pay tribute to their creators' love of Italy.

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