Top five experiential stories of the week

Starbucks, Deliveroo and SodaStream are among this week's most read news stories.

The news about Starbucks' giant ice sculpture was the most popular story this week
The news about Starbucks' giant ice sculpture was the most popular story this week

Starbucks unveils giant ice sculpture at Waterloo Station

Starbucks unveiled a giant ice sculpture at London's Waterloo Station on 3 June to celebrate the latest addition to its chilled classics range - the Caffe Americano with milk. Caffe Americano with milk cups were suspended in a two metre high-iced wall, which encapsulated the token-activated vending machines.

Deliveroo’s secret garden

Deliveroo’s opened a secret garden in Hoxton Square earlier this week. The garden, which launched on 8 June remains in situ until the end of today (10 June). The pop-up aims to celebrate the start of summer, offering open-air spaces to relax and the chance for guests to order food from nearby restaurants and have it delivered direct to the garden.

SodaStream opens drinkable art pop-up

SodaStream launched an experiential campaign, 'Let's Play', which saw the UK's first drinkable art installation pop-up in Regent's Place, London. The experiential activity ran from 7-8 June and aimed to encourage the public to enjoy fresh sparkling water on tap. The sculpture was created by artist Emmet Kierans and used an extensive range of colours to highlight SodaStream’s extensive range of flavours.  

Propercorn teams up with Bompas & Parr on 'Crowdseasoning' initiative

Propercorn joined forces with culinary architects Bompas & Parr on its latest campaign. The activity will see a two-day event take place in London's Soho from 17-18 June. The popcorn brand will invite consumers to explore the Institute of Flavour, which will take them on a sensory journey into seasoning.

Fever Tree's World Gin Day activation

Fever Tree is to open a World Gin Day pop-up bar on the South Bank, which will open for three days (9-11 June). The new double-decker container bar will also host rooftop masterclasses in addition to live music and the chance to check out the brand’s new Aromatic Tonic.

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